Test new design ideas to enhance user experiences and remove hurdles
We’ll turn user research into successful design and development results
Testing a hypothesis or analysing user behaviour doesn't have to a huge undertaking. We'll help you understand how people interact with your digital product, and create new campaigns that don't disrupt your website or platform.
We offer various tools like heatmaps, first-click tests, website surveys, and screen recordings to identify issues with your site or app and improve user experience.
Keep improving your website or application using user testing and experimentation
Our user testing services can help you learn more about your target audiences and make continuous improvements to your website or application.
Websites are constantly changing business platforms. Learning about how your users perceive your business online is key to helping you learn and improve. We can design bespoke testing methods to capture key information and use it to help design better User Experience's (UX) based on what your customers need to achieve.
Learn from people using your website or software platform
Set up a design system to help development production run much faster.
The only real way to learn what works for your users is to experiment with new approaches. Customising user journeys is arguably one of the most important elements in target marketing. A custom landing page free’s businesses from the constraints of a tightly locked down home page or strict SEO content guidelines.
Using A/B testing you can take this concept even further by experimenting with layouts and conversion points. Let our landing page designers create a new landing page.
Market specific landing pages for targeted campaigns
Saves costly redesigns by testing new page layouts
Keep improving by testing new strategies
Use experts in CRO to make campaign pages
As time moves on and more competitors move into your market, some of your once-loyal and engaged client groups will start to look elsewhere. If you have noticed a drop-off in levels of engagement recently, then your branding probably needs an overhaul. ‘The goal of user experience design is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.’
Market specific landing pages for targeted campaigns
Saves costly redesigns by testing new page layouts
Every business strives to improve so it can generate more sales and provide a better customer service, or rebrand in order to keep up with moving times.
The more we know about your intended audience, the better we can support you to target the right people with the most appropriate marketing strategy. Successful businesses prioritise continuous improvement; from increasing sales and better serving customers; to rebranding as their business, competition and market evolves.
Targeted Search Engine Marketing to attract the right customers to your business
Let our experts create a user journey that is clear and defined from the start of the user experience
Traffic is good. But if you’re not generating business from it, there is something to fix.If your website has 5,000 monthly users, and converts 1% of them, a single point increase in your conversion rate would bring in 100% more paying customers every month. Boosting your conversion rate means more revenue from your website visits, lower customer acquisition costs, and increased sales.
Contact Higher Ground today and let us audit your user experience (UX), your conversion rates. or just your website in general. We're happy to offer any help we can.
Make improvements based on insights and research by our team
Quickly identify issues you may have missed that can help interaction
Prototyping plays a crucial role in the proof of concept (POC) process by providing a tangible and visual representation of the proposed idea or product. We can show you how prototyping contributes to the success of a proof of concept.
With prototyping you can decide how everything should work without letting constraints of current platforms hinder ideas. We can test rough ideas early to help you avoid making design decisions later, which can be expensive to fix and involve a range of stakeholders in the process.
Producing prototypes to test and validate assumptions with targeted users
Quickly identify issues you may have missed that can help interaction
User testing can help you make improvements that you might not see
Website user testing is a crucial and insightful process that can significantly enhance the overall user experience and functionality of a website. By engaging real users to interact with the site, designers and developers can identify potential usability issues, gather valuable feedback, and pinpoint areas for improvement.
User testing also provides an opportunity to detect navigation challenges, uncover design flaws, and assess the effectiveness of calls to action. In essence, website user testing serves as a vital tool in refining and optimising digital platforms to meet the needs and preferences of the target audience.
Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
Call: 0161 706 1620
