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Clancy
Summary
Focusing your website and marketing message on people rather than services is a powerful way to position yourself as a leading UK business. For The Clancy Group, a major UK infrastructure service operator, we designed intuitive wireframes and impactful final website designs that emphasized their human-centered approach. The project was delivered on budget and on schedule, reinforcing their commitment to excellence and accessibility.
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Our services
UX Wireframes
Wireframes and interactive prototypes for mobile and desktop
Website Design
Production of 12 design templates for mobile & desktop
Stakeholder meetings
Planning for content types and company strategy
Project details
Website purpose
They partnered with Higher Ground to revamp their outdated website and create a fresh, modern digital interface. The goal was to design a platform that authentically reflects their values as a modern, agile, and highly effective organisation, aligning with their vision for the future.
To hit Clancy’s target to launch a new website in 4 months, tight deadline planning and smart, lean design processes were key to this project being a success for all involved. Existing imagery wasn't suitable or currently representative so an external photography team was commissioned to provide high quality images that showcased a full range of project capabilities and that clearly presented the company’s working ethos.We designed the pages to ensure a great balance between impressive visual impact and meaningful messaging. Also, to convey the level of service Clancy offers to a wide client base presented many challenges.
Feedback / Results
“The Clancy Group website UX and UI design process was well executed and hit our tight schedule for development. Higher Ground have a real focus on driving more profitability from website design. I have worked with Rob and the team for many years on UX/UI projects.”
Michael Plummer / Project lead
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About
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
Call: 0161 706 1620
