UX Design

Transform your website or software using our UX team

We provide User Experience research & design for many companies

We’re a Manchester based User Experience agency specialising in website and software applications.

Our UX design team combine beautiful design with solutions that produce real results for both users and organisations. That means we’re here to help you design websites and software applications that engage and entertain users while encapsulating your brand proposition.

We've design large-scale freight applications, corporate websites and apps for JCB & WrightBus and delivered design sprints to universities and large organisations.

Our UX agency services

How we use User Experience (UX) design to make better digital products

Our UX agency combines design and research to create exceptional apps and websites. With some of the best UX thinkers, we can transform your digital products to make them more effective.

UX workshops and discovery

Creating a great UX requires understanding your audience.  A one-size-fits-all approach doesn't work. Our intensive UX workshops, led by experts, are designed to deliver exceptional value for your projects.

How we help

  • We focus on your ideal users, ensuring your project meets their specific objectives.

  • Actionable insights from questions and data analysis, we uncover the best ways to engage.

  • The knowledge gained empowers our team to deliver exactly what your users need

  • We'll develop user-centric solutions that drive user adoption and create great UX.

UX journey mapping

No matter whether you want your users to click to buy, sign up for an account, or complete an application form, our experts will work with you to map out a UX journey that takes them straight from A to B. It’s not about a hard sell, but building a clear, useful, and smooth pathway that effortlessly moves users on to the next step.

What we do

  • Analyse your digital products to identify ways to make improvements

  • Design effective interfaces to keep users moving through your journey

Human UX combined with AI

Combining the experience and empathy of our team with emerging AI technology means we can move faster, take personalisation to new heights, and analyse a wealth of data points to accurately predict user behaviour. As early adopters, our experts use a suite of transformative AI tools to enhance your UX. From improving accessibility and installing interactive chatbots to supporting user testing and recognising patterns, we’ll harness the power of AI to help your business stay ahead of the crowd.

What we do

  • Use benefits of using AI tools in UX

  • Using data-driven predictive modelling to research and engage with target users

UX / UI design

Beautiful UX doesn’t just mean being pixel-perfect, it’s designing with your user in mind so that you have a website or app that’s far more than a pretty face. Our experienced designers will work with you to visualise your ideas and create an interface that stands out from the crowd, reflects your brand identity, and appeals to your target audience. It’s a delicate balance, but we can help you achieve it.

What we do

  • Create a stunning and successful user interfaces and prototypes

  • Design exceptional, branded user experiences

UX design systems

A design system is a single source of truth, grouping together everything your team needs to be able to design and develop your website or app. It’s an evolving set of tools including patterns, component guidelines, brand values, and ways of working. Our expert team can support you to build a design system that will empower your team to pursue consistency across all your touch-points for years to come.

What we do

  • Creating sustainable design systems for your team using Figma

  • Set up a design system to help development production run much faster.

UX copywriting

Words are powerful. A visually arresting website can only deliver if your users understand the value you offer. Our UX copywriting services will speak directly to your customer, using language that informs, entertains, and engages. From irresistible CTAs to USPs that resonate, we’ll support you to create impactful copy that converts.

What we do

  • Words and phrases that will turn your browsers into buyers

  • Drive user behaviour with clear call to actions

Designing amazing interfaces for websites and SaaS applications

Based in Manchester, we specialize in UX strategy, principles, and interface design, tailored to your unique project needs. Whether it’s for SaaS design or a website launch, we’re here to ensure a seamless user experience. Think of us as your personal problem-solvers, ready to tackle your most pressing challenges and deliver solutions that drive results.

Manchester User Experience agency

Why We Design: The Core Principles of UX

The foundation of UX design lies in understanding what we are designing and why we are doing it. Our process focuses on these core principles to guide us through the different stages of transformation. Here are some key aspects of our approach:

1

User friendly interfaces

We're specialists in creating intuitive, user-friendly experiences for websites and apps.

2

User research

Providing the research and understanding to test ideas to enhance user experiences.

3

Product design

Offering fresh, unbiased insights into your product, identifying areas of improvement.

4

Accessible design

All great products need to be easy to use - for everyone. We can lead the way for accessible design.

5

Website enhancements

We’ve consistently delivered outstanding results, boosting conversion rates and enhancing user experiences.

6

Service design

Planning user journeys and creating seamless, user-centered experiences across all touchpoints in a service.

Clancy group website

What is a UX agency?

A User Experience agency can help your idea fly

A UX Agency aims to improve the experience of every visitor who lands on your website or app. It’s an evidence-based blend of branding, design, usability, and function that can help you build connections with customers and boost conversions. 

There’s no one-size-fits-all; we’ll work with you to create the right user experience for your audience – and we’ll make it look amazing too. Think show-stopping interfaces, effortless user journeys, and copywriting that makes you memorable. Get in touch with our Manchester UX agency today to find out how we can use UX and UI principles to build engaging user experiences that earn high-value customers.

Analysing User Experience

How are people interacting with your website or application? Where do they stop interacting? What do they need to do? What methods are you using to analyse user journeys?

Higher Ground are specialists in analysing user behaviour and experiences throughout their journey on a digital platform. We can report on findings and then create bespoke customer journeys for each business that enables them to be more successful through our scientific approach to design decisions.

Call upon Higher Ground’s specialist website analysis services to help make improvements.

UX design and UX agency FAQ

What does a UX agency do?

A User Experience (UX) Agency brings together a multidisciplinary team of specialists to work collaboratively in combining aspects of psychology, business, research, language, design and cutting edge technology to provide seamless, effective, meaningful, interactive and satisfying digital customer experiences.

A UX agency designs websites & applications tailored for the people using them. UX identifies and engages customers through in-depth, analytical research and targeted marketing; supporting the business growth of clients through innovative and responsive website development which increases revenue by successfully persuading visitors to buy particular products or services.

How is UX Design useful?

UX can be valuable both for the business owner and for the product or service user.

For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.

For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.

Why do we use UX design?

A satisfied user will return; a frustrated one will not. If the goal of the user is met, then they have had a positive experience of that product or service. They find what they are looking for quickly and easily. When a user has a positive experience, they are more likely to buy a product or service as well as recommend it to their friends. When a user buys the product or service, returns to the site, or recommends it to their friends, the traffic to that site and conversion rate for that site are increased.

How is UX Design useful?

UX can be valuable both for the business owner and for the product or service user.

For the business owner, having good UX design can help users see the value in a particular brand, be loyal to it and make it stand out. In the long-term, it can lower expenses, improve ROI and increase online visibility, gaining competitive advantage.

For the user, good UX design allows useful and usable interaction with particular products and services in an effortless, enjoyable and successful way. Users need to achieve certain goals to make their online experiences both positive and rewarding.

How much does UX design cost?

Take a minute to think about how essential and indispensable some of the most important features of your business are: from your website functionality, to the effectiveness of your human resource processes, financial tracking, logistical oversight or customer relationship management systems. Now think about how digital transformation can help improve those processes, make efficiency savings and have a direct effect on your profitability. UX methodologies can be applied to all those key areas. The end result is that better UX Design leads to better business and better profit.

So the pithy answer is that cost is relative to value: it all depends on how much you can consider the improvements to key parts of your business are worth. A UX agency will help you to improve each metric to deliver high value returns. Therefore the true cost to the business should be relatively low compared to the beneficial impact it has.

Successful website optimisation for leading companies

Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.

Our services elevate user experiences and boost conversion rates. Increasing sales, interaction and experience.

Charles Wilson Plant Hire

Charles Wilson Plant Hire

Website design for a major UK plant hire company.

APOC-store

APOC-store

Shopify Design, Development and Customer Journey Enhancements.

Fettle

Fettle

Website Design, Website Development (Webflow) and Conversion Optimisation.

Maveroc

Maveroc

Strategy workshops and E-commerce Design

Jack Badger

Jack Badger

Website Design and Website Development

Wrightbus

Wrightbus

SaaS application design for vehicle telematics platform.

Clancy

Clancy

Website prototypes and design for major infrastructure company.

Insights

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