Our Manchester Google Ads experts have optimised and successfully ran Pay Per Click campaigns for 20+ years using small and large budgets.
Pay Per Click can be highly effective if you spend budgets wisely, optimise campaigns and use CRO as a powerful tool to convert clicks into business..
We’ve collaborated with brilliant teams and delivered outstanding results, even in tough industries. We’ve achieved 7X return on ad spend, watched companies grow from 300 staff to 1,500, and used Google Ads, Bing Ads, and Facebook Ads to drive revenue—when done right.
"To make a website successful, you need great keyword marketing—the foundation of all website traffic. I got so fed up with seeing poorly managed campaigns that I started a company specialising in conversion rates, keywords, and lead generation. And our clients love us for it."
Rob Hufton - Higher Ground
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Send an email
Email us at hello@ground.co.uk
Visit our Manchester Office
Higher Ground Marketing
The Express Building
9 Great Ancoats St
Manchester
M4 5AD
Generate revenue with our Google Ads and Conversion Rate experts.
Need someone to look at your campaign and give a second opinion?
We will analyse your data to see what works and more importantly, what isn’t working at all. Using vast expertise and competitor research to better target your ideal customers and deliver a proactive and cost effective Pay Per Click strategy that delivers real results for you. We will review your CRO strategy to make sure your website strategy aligns with you Pay Per Click campaign. You may also find a CRO audit it useful.
Highly-effective enhancements to Adwords, Facebook and Bing campaigns
Find leaky cash drains and optimise your account and campaigns better
With our help, your website traffic can become a source of higher revenue by optimising Pay Per Click using CRO.
Combining detailed analysis with technical insights and web design and development expertise, we streamline your customer journey, enhance your user experience and optimise your website to make it work harder for your business. We take a fresh and vital strategic approach that redefines and reinvigorates your website to convert more users and improve your sales performance.
Investigate your keyword and marketing strategy
Recommend how to boost engagement and increase sales from web visits
PPC allows you to tailor your ads to specific demographics, locations, and user behaviours. You have precise control over when and where your ads appear, ensuring you reach the most relevant audience for your products or services.
You have control over your budget. Payment is only required when someone clicks on your ad, and you can set daily or monthly spending limits. This flexibility enables effective management of advertising costs.
Workshop who your target audiences are to target them more effectively
Advertise to locations and demographics
PPC can provide a competitive edge, especially in industries where online visibility is crucial. Securing a top position in search results can give your business an advantage over competitors. With our help, your website traffic can become a source of higher revenue from keywords that drive higher revenue. Let us do the work.
Find keywords that drive higher revenue
Optimise your product sales funnels for better engagement and sales
The term Conversion Rate Optimisation wouldnt exist without Adwords. Higher Ground are Conversion Rate Optimisation (CRO) specialists. We have led successful campaigns working with companies of all sizes spending from £50/week to £15000/week.
We'll investigate and analyse your approach and your goals. The more we know about your business early on the better. Only then can we know what your conversion rate could or should be.
Streamline your customer journey, enhance your user experience
Optimise your website to make it work harder for your business
Your marketing budget is precious. Cost Per Click costs are continuing to rise. So it’s never been a better time to use an agency that is agile, highly effective and doesn't waste budget.
Our Pay Per Click management methods are tried and tested and usually result in top 3 search results for our clients. Harness our expertise and watch your results rocket: we work hard for you to win big.
Set up the campaign for maximum control
Manage the campaingn by learning and optimising
At Higher Ground, we make Pay Per Click (PPC) work smarter for your business. Whether you're new to digital marketing or need a fast traffic boost, PPC can be a powerful tool—but only if it's optimized for success. Without the right strategy, you risk wasting budget without seeing real returns. As a specialist PPC & CRO agency, we fine-tune your campaigns to reach the right audience, manage your spend efficiently, and optimize your landing pages to maximise conversions and drive sales. Let’s turn your clicks into customers.
At Higher Ground, we make PPC work smarter by ensuring your ads reach the right people at the right time. The power of PPC lies in precision targeting—once we identify your ideal client, we tailor your ads to appear only to specific demographics, locations, and user behaviors relevant to your business. Plus, since you only pay when someone clicks, every penny goes toward potential conversions, not wasted traffic. Let’s make your budget work harder and drive real results.
Don’t squander the competitive advantage that an optimised PPC campaign can bring your business; a CRO agency can proactively monitor performance and react dynamically to ensure you get the best possible results. At Higher Ground, we’re experts at A/B testing and can employ tried-and-tested CRO strategies to yield great results. From ad copy and landing pages to keywords and bidding, we’ll help you find the winning formula to maximise your ad spend and make pay per click work for your business.
We’re passionate about making digital work for our customers. Through strategic Pay Per Click and powerful Conversion Rate Optimisation, we help businesses maximise their marketing ROI and turn clicks into lasting success.
Our ethos is about making digital successful for our customers, using Pay Per Click, SEO & CRO. All of which help companies get more business from clicks.
Call: 0161 706 1620
