Powering Fettle's Webflow Success with Conversion Rate Optimisation

Higher Ground, a leading CRO agency in Manchester, has played a pivotal role in the rapid growth of Fettle, a bike repair and maintenance company. Over the past four years, Fettle has expanded significantly, thanks to the innovative Webflow website designed and developed by our team.

This strategic partnership has driven Fettle’s success in several key areas, including highly successful crowdfunding campaigns and, most recently, its acquisition by Kwik Fit. The cutting-edge website has not only enhanced Fettle's digital presence but also positioned the brand for sustained growth in a competitive market.

A Four-Year Journey in Webflow & CRO

Four years ago, Fettle partnered with Higher Ground to establish a robust online platform. Using Webflow, a powerful no-code website builder, we developed a custom solution with a laser focus on Conversion Rate Optimisation (CRO). The result? A seamless, high-performing website that not only delivers an outstanding user experience (UX) but also effectively converts visitors into customers.

With Webflow’s flexibility and scalability, we built a site that adapted to Fettle’s evolving business needs, ensuring a smooth and efficient customer journey from discovery to booking a repair.

Boosting Crowdfunding Success with Webflow & CRO

Fettle leveraged its newly optimised Webflow website to launch multiple successful crowdfunding campaigns. Thanks to our CRO expertise, we meticulously designed the site to guide potential investors through the conversion funnel, making the investment process effortless.

Key optimisations included:

• Persuasive landing pages tailored to investor needs
• Clear and compelling CTAs driving engagement
• Streamlined forms and navigation reducing friction in the sign-up process

These enhancements enabled Fettle to exceed its funding goals, significantly increasing market traction and brand visibility.

The Kwik Fit Acquisition: The Power of Digital Growth

Fettle’s rapid growth and strong online presence made it an attractive target for acquisition. Kwik Fit, a leading national chain of auto repair centers, recognised Fettle’s potential and acquired the company as part of its expansion into the bike repair market.

Higher Ground’s strategic Webflow development and CRO tactics played a crucial role in making Fettle a valuable acquisition prospect. By optimising the website for user engagement and conversions, we helped solidify Fettle’s position as a leader in the bike repair industry.

What We Did to Drive Fettle’s Success

• Designed a custom Webflow website: Built for seamless UX and high conversion rates.
• Implemented technical SEO: Improved search engine rankings, driving more organic traffic.
• Optimised the online booking process: Increased sales and customer retention through CRO.
• Enhanced fundraising efforts: Helped Fettle raise over £1 million for national expansion.

Measurable Results: A 400% Conversion Increase

Our efforts resulted in a 400% increase in conversions, significantly boosting Fettle’s online performance and driving rapid growth.

As Fettle embarks on its new journey with Kwik Fit, Higher Ground remains a key partner, continuously refining and optimising their Webflow website to ensure sustained customer engagement, conversions, and business growth.

With the right combination of Webflow expertise and CRO strategy, we’ve proven how a well-optimised website can fuel remarkable business success.

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