“A real eye for what converts customers and makes a great website.”
Our mission
"A real focus on driving more profitability from website design... I have worked with Higher Ground for many years on UX/UI projects. The results for clients are more leads and sales from their website."
Project details
Charles Wilson is a specialist in plant hire, providing heavy machinery and construction equipment nationwide, with branches throughout the UK. Our process began with a comprehensive website audit to inform the design direction. A full UX and UI redesign was implemented to improve the user journey.
Rich-content pages turned into a modern design system.
CRO focussed user interaction and flow.
12 website page templates, from home to checkout.
What else we did
Additional website features were introduced to simplify product searches and improve site navigation, resulting in a higher number of visitors converting into enquiries. A key concept in this project was the requirement of a faux-ecommerce basket where users could book machinery hire with two clicks. This made navigation and lead generation almost the same function.
Higher conversion rates
More home page interaction
CRO optimised location pages
Hire us
Looking to start your next project? Talk to our team today to reach the Higehr Ground.
trusted by 40+ clients
Transform your website and marketing into conversion-driven journeys.
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