Gain invaluable insights to revamp your web performance
Use our expertise in CRO website analysis to gather insights and make improvements.
Expert website analysis services can provide invaluable insights. Analyse your website or application data to learn from users and make improvements.
For any digital platform to succeed you need to understand what your users want, then analyse the data to discover and report what is actually going on. Our Conversion Rate Optimisation (CRO) analysis services can help.
Our CRO website analysis services help guide us to make improvements.
How are people interacting with your website or application? Where do they stop interacting? What do they need to do? What methods are you using to analyse user journeys?
Higher Ground are specialists in analysing user behaviour and experiences throughout their journey on a digital platform. We can report on findings and then create bespoke customer journeys for each business that enables them to be more successful through our scientific approach to design decisions.
We analyse key metric data information such as user interaction and marketing spend.
Use data to help us improve user experience and maximise user interaction.
Google Analytics 4 (GA4) provides crucial insights for Conversion Rate Optimization (CRO) by tracking user interactions across various touchpoints. This data reveals how visitors engage with your website, highlights which pages drive traffic, and identifies where users drop off in the conversion funnel. By understanding user behaviour, businesses can implement targeted improvements that enhance the user experience and streamline the path to conversion.
GA4’s event-driven data model allows for customised tracking of specific user actions, such as clicks and form submissions. This flexibility helps marketers tailor their analysis to specific goals, enabling them to test design changes, optimise content, and refine calls-to-action.
Make data-informed decisions that boost conversion rates.
Test design changes, optimise content, and refine calls-to-action.
For the unfamiliar CRO stands for Conversion Rate Optimisation and is an approach we as web designers take to make logical, research-based, non-biased improvements to websites. These improvements should all be based on a hypothesis.
We use data provided by specialist software such as Analytics, ClickTale, HotJar, Optimizely and CrazyEgg to identify how users interact and devise improved strategies. These will make your customer journey better and improve your overall strategic CRO approach.
We analyse key metric data information such as user interaction and marketing spend
Use data to help us improve user experience and maximise user interaction
Our website workshops are focused two-hour sessions dedicated to finding solutions to your conversion issues. It’s a collaborative process led by our experts; they’ll share their knowledge and ask the right questions to prompt valuable discussions.
Over the course of each workshop, we’ll work to identify ways to improve interaction on your website or app and increase your conversion rates.
Report on effectiveness and use data to help us make improvements.
Improve your website's purpose and convert more customers from your marketing traffic.
For any Search Engine Optimisation strategy to succeed you need to understand market data and leverage it in your company's favour. There are many factors to analyse that influence Search Engine Optimisation strategy. Our approach analyses link building, google Page Experience algorithms, content strategy, social media reach, and many more factors. We use tools to analyse and audit technical elements such as broken pages, or slow loading content.
Analyse a website for issues, fixing problem pages
Make better user experiences across all website pages
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People often judge a company based on their website: its ease of use, its visual aesthetic and its clear value to them as a potential customer. This is where Conversion Rate Optimisation plays an essential role.How to increase conversion rates can be a complicated process.
But if the right steps are taken, (by using our tried and tested methods from 20+ years of CRO Agency expertise) you will increase conversion rates and learn how to self-optimise your website and sustain user engagement; resulting in more enquiries to your business and greater confidence in your marketing strategy as a whole.
How do we approach website analysis?
By analysing data from multiple sources, we can evaluate their effectiveness and take a data-driven approach to make informed decisions. This enables us to pinpoint where to improve the user experience, streamline business processes, and increase customer conversions from your marketing efforts. The result is enhanced engagement and sustainable business growth—core goals of effective Conversion Rate Optimisation (CRO).
A large part of our research is the sales funnel. We will investigate which elements are working effectively, and where improvements can be made to enhance user experience. This insight allows for targeted optimisations that can increase conversion rates, reduce friction, and align the website more closely with user expectations. Ultimately, it leads to more efficient marketing strategies, better ROI, and higher sales.
Great projects aren't just about using the best tools in the box (such as UX design, CRO & amazing development). It's about great working relationships, and of course results! Here are some of our latest clients.
We use User Experience (UX) design and Conversion Rate Optimisation to make sure your digital strategy focuses on what your customers care about most.
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