4.9 based on 39 reviews

SEO & CRO

We can help you generate traffic to your website using SEO and drive great leads using CRO.

Organic SEO & CRO

SEO and CRO work hand in hand - SEO to drive the clicks, CRO to drive the revenue.

You need the right traffic

You don’t need more traffic. You need the right traffic—buyers, not browsers.We start with deep keyword research to uncover what your ideal customers are really searching for. Then we optimise your site and content to match those high-intent queries—aligning with Google’s latest algorithms and your business goals.

Ai search optimisation

We optimise your website for the new era of AI search—making sure your content is structured, relevant, and ready to be picked up by tools like ChatGPT and Google SGE. From schema markup to smart content strategy, we’ll help you stay visible and competitive.

Content and SEO copywriting

Your website copy isn’t just words—it’s your most powerful SEO asset. We craft content that grabs attention, speaks to your audience, and gets you found. From keyword-rich headlines to persuasive product pages, we blend search insight with storytelling to boost rankings and turn visitors into customers. With sharp keyword analysis and copy that connects, we help you get more from every page.

Strategy Workshops

Think of us as search performance coaches. Our workshops help your team optimise for both traditional SEO and the new wave of AI search—unlocking quick wins, smarter content, and long-term visibility in evolving search landscapes.

Why Higher GRound?

Turning search and conversion insights into clear, measurable growth for your business.

founded in 2018 by UX leaders

great working relationships are how we roll

driven by your success more than anything

About Us

SEO & ai

Are you optimising your content for how AI-driven search now works?

It’s no longer just about traditional keywords. AI search tools interpret intent, context, and topic depth. Aligning your content with how people actually ask questions and seek answers helps you show up in AI-generated results. By refining your strategy around natural language, entity relevance, and semantic signals, you’ll stay visible and connect with the right audience as search continues to evolve.

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Trusted by many

“Higher Ground are working with us to update our online presence and marketing strategy and it's become very apparent that the depth of knowledge on offer goes well beyond the technical aspects of web design and into user experience and marketing strategy. Highly recommended.”

James Hockey

Managing Director of Trace Basement Systems

"Worked with Rob and the team for a number of years now, and they've always done work of the absolute highest quality. Top team, top work, trusted partners of ours."

Emma Cooney

Arvia Technologies

"They provided a new way of website planning and strategy, but delivered it in a lean fashion. Rob was an excellent communicator and was able to explain to the traditional (non-digital) parts of the business why certain changes and design features were required to maximise the efficiency of the digital assets we were delivering."

Simon Parkinson

Absolute Taste