Powering Fettle's Webflow Success with Crowdfunding and Kwik Fit Acquisition

Powering Fettle's Webflow Success with Crowdfunding and Kwik Fit Acquisition

Higher Ground UX, a top web design agency in Manchester, has been key to Fettle's success. Fettle, a bike repair and maintenance company, has seen remarkable growth over the past four years, thanks to the cutting-edge Webflow website developed by Higher Ground. This collaboration has led to successful crowdfunding campaigns and a recent acquisition by Kwik Fit.

Webflow Skills and CRO Expertise Higher Ground isn't just about web design; they're experts in Conversion Rate Optimisation (CRO) too. Their focus on maximising website conversions has unlocked Fettle's online potential, driving significant growth and brand recognition.

A Four-Year Journey Four years ago, Fettle partnered with Higher Ground to create a strong online platform. Using Webflow, a no-code website builder, Higher Ground delivered a custom solution that centred on CRO. This website provided an excellent user experience and showcased Fettle's services effectively.

Boosting Crowdfunding Success With their user-friendly website, Fettle launched several crowdfunding campaigns, drawing in investors and raising capital. Higher Ground's CRO expertise optimised the site for conversions, guiding potential investors to contribute. Fettle exceeded its funding goals and gained significant market traction.

Kwik Fit Acquisition Fettle's impressive growth led to a recent acquisition by Kwik Fit, a national chain of auto repair centres. This milestone solidified Fettle's position in the bike repair industry. Higher Ground's work made Fettle an attractive acquisition target, thanks to their strong online presence and customer acquisition strategies.

Looking Ahead As Fettle begins a new chapter with Kwik Fit, Higher Ground remains dedicated to their continued success. They will keep refining and optimising Fettle's Webflow website to ensure it remains a powerful tool for customer engagement and business growth. With Higher Ground's support, Fettle is set to thrive in the competitive bike repair market.

What We Did Higher Ground, a CRO agency, significantly boosted Fettle's online presence and growth by:

• Creating a new website: Designed a custom site focused on user experience and conversions.
• Implementing technical SEO: Improved search engine rankings for high-traffic keywords, driving more organic traffic.
• Providing CRO consulting: Offered expert advice on optimising the online booking process to increase sales.
• Supporting fundraising efforts: The new website and improved online presence helped Fettle raise over £1 million for nationwide expansion.

Higher Ground's efforts resulted in a 400% increase in conversions for Fettle, significantly improving their online performance and driving rapid growth.