Powering Fettle's Webflow Success

Powering Fettle's Webflow Success with Crowdfunding and Kwik Fit Acquisition

Higher Ground, a leading UX agency in Manchester, has played a pivotal role in the rapid growth of Fettle, a bike repair and maintenance company. Over the past four years, Fettle has experienced impressive expansion, thanks to the innovative Webflow website designed and developed by Higher Ground.

This partnership has driven Fettle’s success in several key areas, including successful crowdfunding campaigns and, most recently, its acquisition by Kwik Fit. The cutting-edge website has not only enhanced Fettle's digital presence but also positioned the brand for continued growth and success in a competitive market.

A Four-Year Journey

Four years ago, Fettle partnered with Higher Ground UX to establish a robust online platform. Using Webflow, a no-code website builder, Higher Ground delivered a custom solution focused on Conversion Rate Optimisation (CRO). The result? A highly user-friendly website that not only provided an excellent user experience but also effectively showcased Fettle's bike repair and maintenance services.

Boosting Crowdfunding Success

Fettle leveraged their newly optimized website to launch multiple successful crowdfunding campaigns. Thanks to Higher Ground’s CRO expertise, the site was meticulously designed to guide potential investors through the conversion process, helping Fettle exceed its funding goals. This not only attracted investors but also significantly increased Fettle’s market traction and visibility.

Kwik Fit Acquisition

Fettle’s rapid growth and strong online presence caught the attention of Kwik Fit, a leading national chain of auto repair centers. This led to Fettle’s recent acquisition by Kwik Fit, solidifying their position in the competitive bike repair industry. Higher Ground’s strategic website development and customer acquisition tactics made Fettle an attractive acquisition target, highlighting the power of a well-executed digital strategy.

Looking Ahead

As Fettle embarks on this new chapter with Kwik Fit, Higher Ground remains a key partner in their journey. They will continue to refine and optimize Fettle's Webflow website, ensuring it stays a powerful tool for customer engagement, conversions, and ongoing business growth. With Higher Ground’s ongoing support, Fettle is poised to thrive in the rapidly evolving bike repair market.

What We Did Higher Ground, a CRO agency, significantly boosted Fettle's online presence and growth by:

• Creating a new website: Designed a custom site focused on user experience and conversions.
• Implementing technical SEO: Improved search engine rankings for high-traffic keywords, driving more organic traffic.
• Providing CRO consulting: Offered expert advice on optimising the online booking process to increase sales.
• Supporting fundraising efforts: The new website and improved online presence helped Fettle raise over £1 million for nationwide expansion.

Higher Ground's efforts resulted in a 400% increase in conversions for Fettle, significantly improving their online performance and driving rapid growth.